SOCIO-ECONOMIC AND NATURAL FACTORS OF ECOTOURISM DEVELOPMENT ON HYDROLOGICAL OBJECTS OF SPECIALLY PROTECTED NATURAL TERRITORIES OF THE VOLGA BASIN

Today, geoecological factors directly affect eco-tourism, which plays a significant role in the global tourism and hospitality industry. In the twenty-first century, the pace of development of eco-tourism will increase, and this will stimulate socio-economic growth in certain regions. Using an integrated approach to the study of issues related to the development of ecotourism, it is possible to develop a list of measures aimed at intensifying the process of ecotourism. The purpose of the work. The study of geoecological and socio-economic factors of ecotourism development is an important direction in the sustainable development of the territory. In this regard, the purpose of the work is to conduct a multifactor analysis of the protected areas of the Volga basin in the conditions of using the studied territory for ecofriendly tourist purposes. Methods and methodology of the work. The paper uses comparative and descriptive methods of analyzing the scientific literature on the problems of research, as well as the method of determining the strengths and weaknesses of ecotourism in the hydrological objects of protected areas of the Astrakhan region, the opportunities and threats of ecotourism development in the territories adjacent to the lake. Baskunchak and within the Volga-Akhtuba floodplain. The results of the work and the scope of their application. For a more detailed consideration of the prospects for the development of ecological tourism at hydrological facilities in the territory of the protected areas, using the example of the lake. Baskunchak conducted a SWOT analysis, which is one of the universal tools for analyzing the situation in the tourism industry, and it can be effectively used to develop a strategy for the development of eco-tourism in the region. Conclusions. On the territory of protected areas, it is possible to introduce eco-tourism, which can ensure the best preservation of natural resources, stimulate the development of other industries, more effectively use the natural resources of protected areas, which will eventually lead to the development of the region's economy, increase the wellbeing and environmental education of local residents.