区块链时代下的绿色投资与价格决策

C. H. Hsiao, J. J. Lai, C. C. Hsieh
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引用次数: 0

摘要

由于网络技术的进步,消费者的行为逐渐发生了变化。面对科技的不断发展和环保意识的高涨,生产过程和物流所产生的负面环境影响逐渐受到重视。在本研究中,考虑到具有绿色投资的制造商,具有区块链技术的在线销售平台以及与供应链相关的具有环保意识的消费者,建立了一个数学模型。从制造商的角度出发,将探讨分销渠道、绿色投资和定价的决策,并举例说明对供应链的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Green Investment and Price Decisions under the Blockchain Technology Era
Due to the advancement in network technology, consumer behavior has changed gradually. In face of continually developing technology and the upsurge of environmental awareness, the negative environmental impacts generated from the production process and logistics are gradually being valued. In this research, a mathematical model has been built in consideration for a manufacturer with green investments, an online sales platform with blockchain technology, and consumers with environmental awareness in correlation to a supply chain. From the manufacturer’s perspective, decisions on distribution channels, green investment, and pricing will be explored with illustrations of the influence made on the supply chain.
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