Digital solutions and Moroccan companies during the Covid-19 pandemic

The novel Covid-19 pandemic has massively caused considerable damages to various industries and sectors in the whole world. As is the case in the rest of the other countries, Moroccan supply chains (SCs) have been seriously disrupted. To adapt to this new condition, Moroccan companies need to quickly adjust their processes through the use of digital technologies. This research seeks to analyse how Moroccan companies responded to the Covid-19 pandemic through the adoption of digital solutions. The present data were collected from 196 companies sampled across different regions in Morocco and analysed using the Chi-square test, the algorithmic K-means method, and the analysis of variance (ANOVA). The findings revealed that the sector has impacted the behavior of the supply chain (SC) in the adoption of technological solutions. Findings also revealed that the companies operating in the first and second sector have mobilized expensive technological tools to overcome the devastating effects of the Covid-19 pandemic. Also, companies with a simple SC have mobilized low-cost digital solutions to maintain their resilience.