媒体很重要

Joel Meier
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引用次数: 0

摘要

Z世代是第一个终身使用互联网技术的群体,这使得Z世代的消费习惯具有移动性和即时性。虽然社交媒体主要用于发展和维持与他人接近的人的关系,但它也用于跟上新闻,这导致了信息渠道和可能的互动数量的急剧增加。这项研究是研究人员所知的唯一一项对当前z世代成年人(18至24岁)新闻消费市场进行细分的研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Media Matters
Generation Z is the first cohort to have Internet technology throughout their whole life, which has given mobility and immediacy to Generation Z’s consumption habits. While social media is mainly used for developing and maintaining relationships with people whom others are in proximity to, it is also used for keeping up with news, which has caused a drastic increase in the number of information channels and possible interactions available. This study is the only one the researchers are aware of that segments the current generation-Z adult (18 to 24 years of age) marketplace for news consumption.
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