Strategy For Development Of A Sea Container Line In The Digital Economy

The subject of the research is the conditions and key problems of forming a strategy for the development of a sea container line in the digital economy. The purpose of the study is to determine the problem field for the effective functioning of the sea container line as a link in the supply chain in the digital economy, which will form the basis for the development of methodological foundations for building a strategy for its development, considering the new business environment. The work used methods of observation, study, and generalization of domestic and foreign experience, analytical, expert. A review of scientific sources was carried out, analytical materials were studied, an expert survey of clients was conducted. It has been established that today digital tools are already used in the operation of container lines, for example, Blockchain technologies, and it is also planned to develop Smart Ship, Smart Port, and Smart Ship technologies. It has been determined that the key problems in the operation of the container line because of the introduction of digital technologies and the Internet of things, are the fight against cyber risks, the reduction of transaction costs (the classification of which is proposed by the authors). The authors revealed an insufficient elaboration of theoretical provisions for building a strategy for the effective development of a container line, considering the use of digital tools aimed, among other things, at minimizing costs and risks, the emergence of which is due to the digitalization of the industry.