CHALLENGES OF RETAIL MARKETING IN MADHYA PRADESH

Due to the introduction of numerous new businesses, the Indian retail industry has become one of the most dynamic and quick-paced sectors. The key attractions for global retail behemoths trying to enter additional markets are India's sizable middle class and its mostly untapped retail market, which will aid in the country's retail industry expanding more quickly. In contrast to other states, Madhya Pradesh receives equal support from both urban and rural areas for the expansion of consumption. The current study is based on secondary data and has analysed challenges faced by retail marketing in Madhya Pradesh. All the related factors challenge the retail marketing has been analysed and suggestions has been framed top solve those issues. The study can prove to be significant for the existing retailers and the prospective one too. The Qualitative analysis suggests the ways to resolve the challenges that are being confronted