Research on Chongqing Tourist Satisfaction Based on ACSI Model

Chongqing has gradually become a tourism hotspot, and it is imperative to improve tourist satisfaction. Based on ASCI model and tourist characteristics, this paper is an attempt to establish a satisfaction model for tourists in Chongqing and analyze the data obtained by questionnaire surveys. It is proposed that tourist loyalty to Chongqing is relatively low, the tourists’ satisfaction with the food in Chongqing is the highest part, and the traffic satisfaction is the lowest, etc. It is proposed to improve the current situation of traffic, strengthen traffic management, rationally regulate passenger flow, scientifically plan travel routes, retain dish characteristics, and appropriately improve tastes. It is hoped that will be helpful to improve Chongqing tourism satisfaction.