The role of Social Media In the process of development of the socio-political structure of Turkish society and Azerbaijani-Turkish relations

Undoubtedly, the main driving force behind human development in the field of computing technologies has been in the direction of meeting needs. These needs have transferred society to a different sphere through the use of computers, which are universal devices that provide the creation, processing, storage and rapid exchange of digital information. The means of communication also played an exceptional role in the changes in the structure of society, which entered a new stage with the Internet. Thus, by their characteristics, the new media has turned people into more active participants and included them in a world described by the Canadian scholar Marshall McLuhan as a "Global Village". Recently, in particular, the rapid spread and massification of social media use all over the world has turned it into an active stream for the formation of a democratic society. With environmental movements, peace movements, women's movements, anti-globalization movements, and other new social movements often organized through social media, the balance that the centers of "power" try to keep stable has begun to break. When we evaluate in terms of countries, we see that social networks play an effective role in setting the agenda, making social and political decisions, making changes in the governance system and in many other sectors in Turkey. In 2013, social media was used as the main means of communication to spread the events that started in Taksim Gezi Park of Istanbul to the whole country. When we look at recent history, on June 15, 2016, Turkish President R.T.Erdoghan ivited the citizens to go to the streets on social media to prevent a military coup attempt, that changed the fate of a society. Social media, at the same time, comes to the fore in terms of cross-country relations to the agenda of citizens. For example, it is possible to clearly see the reflection of historical friendship and fraternal relations between Azerbaijan and Turkey in the posts of social media users. In particular, the support provided at the state level during the Second Karabakh War by ordinary citizens on the agenda through social media has taken on special significance at a time when information warfare is seen as one of the most important elements of winning the war. In the context of all this, this research, which aims to determine the importance of social media, is divided into three chapters. The research clarified the place of social media within the framework of new communications, and then evaluated the prospects for the development of Turkish-Azerbaijani relations. Finally, the role of social media in the formation of Turkish society and the development of Turkish-Azerbaijani relations was studied using examples.