Pedagogical Potential of Socio-Cultural Services for the Population in the Context of a Pandemic

the study of socio-cultural services of the population from a social point of view is due, on the one hand, to the increase in its social significance, on the other – to social changes, as well as events related to the pandemic. Of particular importance in the field of leisure in the process of meeting the needs of a person are not only individual requests, but also the processes of managing his social actions. Therefore, the objectives of the study are to analyze the socio-cultural services of the population, which have the characteristics of social and cultural activities, under the influence of changes in Russian society, including in the context of the pandemic, as well as to identify the possibilities of socio-cultural services in the future as a pedagogical potential for each person and society as a whole. The research methods were content analysis of domestic authors, general scientific methods, comparative (comparative) method, as well as the analysis of data from sociological studies of domestic authors and the author’s team. Results: the analysis of socio-cultural services characterizes the correlation of socio-cultural transformations in Russian society with the availability and structure of consumption of socio-cultural services. The analysis of cause-and-effect relationships allows us to identify trends, patterns and problems. The formation of a management system using the principles and methods of human service in its various aspects and taking into account the Russian specifics can change the conditions and standard of living of citizens of our country.