马尼拉非穆斯林消费者在线购买清真食品的意向

Racquel U. Cruz, Rico A. Billanes
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引用次数: 0

摘要

本文的目的是确定和调查菲律宾非穆斯林消费者对清真食品的在线购买意愿。这一事实可以用越来越多的消费者准备购买清真产品来解释。除了穆斯林,谁花费清真产品由于虔诚的义务,据了解,非穆斯林也开始吃清真食品。本研究采用多元回归分析方法,对四个模型进行检验,并从感知风险、信任和信心、网站设计质量和网上购物享受四个方面进行探讨,采用定量研究方法探讨清真食品对非穆斯林消费者网上购买意愿的影响。感知风险已被确定为最显著的预测因素在网上购买清真食品的意愿。此外,未来的研究建议包括额外的变量,如消费者的习惯和清真食品的知识
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Non-Muslim Consumers Online Purchase Intention towards Halal Food in Manila
The purpose of this paper is to determine and investigate the online purchase intention among Filipino non-Muslim consumers towards Halal food. The fact could be explained by the increased number of consumers who were ready to purchase Halal products. Aside from Muslims, who expends Halal products due to devout obligations, it is understood that non-Muslims have also started eating halal food. Utilizing multiple regression analysis, four models were tested and perceived risk, trust and confidence, website design quality, and online shopping enjoyment have been explored in this study to investigate the influence of Halal food towards online purchase intention among non-Muslim consumers using quantitative research method. Perceived Risk has been identified to be the most significant in predicting factors in an online purchase intention of Halal food. Furthermore, future studies are suggested to include additional variables such as consumers’ habits and knowledge of halal food
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