Performance Drivers in a Multinational Enterprise

Performance is associated typically with a sustained growth rate. Corporate initiatives are dedicated to growth opportunities; however, the sustainable realization of growth has received little attention in literature, despite often being identified as a goal for managers, thereby ultimately leading to unrealized value. The assumption is that performance is sustained competitive advantage that produces a conglomerate surplus. While this is true, this study shows that performance is capability and execution that produces sustained corporate advantage as an outcome. Details emerge from the case study to provide clarity on performance aspects.