基于扎根理论的电子商务顾客价值研究

2012 2nd International Conference on Uncertainty Reasoning and Knowledge Engineering Pub Date : 2012-10-04 DOI:10.1109/URKE.2012.6319521

Pengpeng Zheng, Tianyu Ding, Yanan Fu, Shaoying Huang

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引用次数: 0

摘要

本文在扎根理论的基础上，从两个不同的角度研究了电子商务的客户价值，并试图用我们的模型对电子商务中的大量数据进行分析。通过分析分类与扎根理论选择的概念之间的关系，建立了电子商务客户价值模型。在此基础上，提出了三种度量方法:成分度量、关系度量和影响因素度量，构建了评价价值模型。最后，采用模糊综合评价法对第一类测量值进行计算。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Customer value of e-commerce based on the grounded theory

Our paper studies customer value of e-commerce from two different points of view based on grounded theory and tries to conduct large amount of data in e-commerce with our model. The customer value model of e-commerce is built up through analyzing the relationship of categorizations and conceptions selected by grounded theory. After that, the evaluation value model is built up by proposing three measurements: the measurement of components, the measurement of relationship and the measurement of influential factors. Finally, we calculate the data from taobao.com utilizing fuzzy comprehensive evaluation method on the first kind of measurement.

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2012 2nd International Conference on Uncertainty Reasoning and Knowledge Engineering

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