MANAGERIAL DISCOURSE IN THE COMMUNICATIVE INTERACTION OF THE STATE AND SOCIETY

The article considers managerial discourse in the communicative interaction of the state and society. It is determined that in the structure of managerial discourse there are two radically opposed roles in the system of executive management bodies – the subject and object of management or the addressee and recipient of information, since the communication process itself can be traced from these two angles. A number of specific features of management discourse that distinguish it from other types of organizational and managerial activities are clarified, the main ones being impersonality, stability, high level of regulatory regulation, loyalty and state level of responsibility. Managerial discourse, which acts as a link between the state and society, is often identified with the state in the understanding of the general public. Managerial discourse is transformed under the influence of changes in society, but changes in the state and state management bodies are decisive in this process. It is proved that the functions of managerial discourse in the communicative interaction of the state and society are defined by the boundaries of publicity and privacy. The public sphere space can be considered as a management sphere. The boundaries of private space are usually narrowed and localized in a specific location. It is much more correlated with the personality of the individual. Also, management discourse is presented in four component planes: the environment, which means the situation, the type of social event, its purposefulness, ideological and social conditions; the social subject, which is determined by the role relationships, social status, social activity of participants, as well as their personal relationships; the content, including goals and intentions, worldview positions, knowledge of norms and rules of communication, the general fund of knowledge; text from the point of view of such parameters as the topic of speech communication, compositional construction of utterances, attribution to any language genre, and the specifics of the selected language elements for speech interaction).