{"title":"商品加工工业升级周期的障碍:来自英国包装工业的证据","authors":"C. Simms, P. Trott","doi":"10.1111/radm.12047","DOIUrl":null,"url":null,"abstract":"Attempting to move away from commodity based products into higher value added ones remains one of the key challenges for R&D Managers. This paper explores these challenges with evidence from a case study with a UK packaging manufacturer. The paper contributes to Lager (2000) and Lager & Blanco’s (2010) model of the product degradation-upgrade cycle. The paper presents the findings of a longitudinal three-year research project with one of the largest packaging manufacturers in Europe. Five barriers facing R&D are identified when attempting to move away from commodity products.","PeriodicalId":344620,"journal":{"name":"Entrepreneurship & Marketing eJournal","volume":"68 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":"{\"title\":\"Barriers to the Upgrade Cycle in a Commodity Process Industry: Evidence from the UK Packaging Industry\",\"authors\":\"C. Simms, P. Trott\",\"doi\":\"10.1111/radm.12047\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Attempting to move away from commodity based products into higher value added ones remains one of the key challenges for R&D Managers. This paper explores these challenges with evidence from a case study with a UK packaging manufacturer. The paper contributes to Lager (2000) and Lager & Blanco’s (2010) model of the product degradation-upgrade cycle. The paper presents the findings of a longitudinal three-year research project with one of the largest packaging manufacturers in Europe. Five barriers facing R&D are identified when attempting to move away from commodity products.\",\"PeriodicalId\":344620,\"journal\":{\"name\":\"Entrepreneurship & Marketing eJournal\",\"volume\":\"68 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"12\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Entrepreneurship & Marketing eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1111/radm.12047\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Entrepreneurship & Marketing eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1111/radm.12047","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Barriers to the Upgrade Cycle in a Commodity Process Industry: Evidence from the UK Packaging Industry
Attempting to move away from commodity based products into higher value added ones remains one of the key challenges for R&D Managers. This paper explores these challenges with evidence from a case study with a UK packaging manufacturer. The paper contributes to Lager (2000) and Lager & Blanco’s (2010) model of the product degradation-upgrade cycle. The paper presents the findings of a longitudinal three-year research project with one of the largest packaging manufacturers in Europe. Five barriers facing R&D are identified when attempting to move away from commodity products.
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