Darina Ňakatová
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摘要

本文的目的是对“旅行意图”一词进行理论分析和定义,以及对当前科学工作中有关大流行期间度假旅行意图的知识进行系统化。总结了与决策和旅游意愿相关的因素和变量。描述了在大流行期间感知到的风险对出国旅行意愿的影响。对大流行期间假日旅行研究的分析表明,度假逗留的意向受到逗留的地理方面、实现假期逗留的时间方面、停留地的卫生措施和医疗保健的影响。对于不打算旅游的因素,文章提请注意需要了解他们,并从消费者和旅游企业的角度提出了解决方案的建议。在当前疫情形势下,了解和了解客户的旅游意图和实际旅游行为对任何旅游企业和目的地都非常重要。意图(倾向、观念)作为一个人行动和行为的方向,是其实际活动的重要因素。与此同时,旅游意向不一定会成为真正的旅游行为。根据对大流行期间度假旅行意愿的分析,几项研究表明,度假逗留意愿受到逗留的地理方面、实施时间方面、停留地的卫生措施和医疗保健的影响。也有必要考虑到不打算旅行的因素,并适应这一事实,了解消费者和旅游公司的情况。就消费者而言,收入的变化可能导致消费结构调整,并在休闲和旅游领域寻找新的选择;就旅游公司而言,有必要在改变服务组合及其价格方面找到解决办法。然而,很有可能对旅行的热情及其对旅行意图的影响将超过对旅行的担忧和不旅行的意图。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Intencia uskutočniť dovolenkový pobyt v čase pandémie – teoretická štúdia
The aim of the paper is a theoretical analysis and definition of the term intention to travel, as well as systematization of knowledge in current scientific work concerning the intention to travel for a holiday stay during a pandemic. Factors and variables that are related to decision-making and the intention to travel are summarized. The influence of the perceived risk on the intention to travel abroad amid a pandemic is described. Analysis of studies on holiday travel during a pandemic shows that the intention to carry out a holiday stay is influenced by the geographical aspect of the stay, the time aspect of its realization, hygiene measures and health care at the place of stay. As for the factors of intention not to travel, the article draws attention to the need to know them and presents a proposal for a solution from the point of view of consumers and tourism businesses. In the current situation amid the pandemic, understanding and knowing the clients' intentions to travel and their actual travel behaviour is very important for any tourism business and destination. Intention (tendency, notion) as a direction of action and behaviour of a person is an important factor for his actual activity. At the same time, travel intention may not always become real travel behaviour. Based on the analysis of the intention to travel on holiday during the pandemic, several studies show that the intention to carry out a holiday stay is influenced by the geographical aspect of the stay, the time aspect of its implementation, hygiene measures and health care at the place of stay. And it is also necessary to take into account the factors of the intention not to travel and to adapt to this fact the knowledge of the situation on the part of consumers and tourism companies. On the part of consumers, a change in income may result in a consumption restructuring and the search for new alternatives in the field of leisure and travel, on the part of tourism companies it will be necessary to find solutions in terms of changing the portfolio of services and their prices. However, it is very likely that the passion to travel and its impact on the intention to travel will outweigh the worries about traveling and the intention not to travel.
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