What is Orchestra Management?

This chapter begins with a bit of background about the evolution of the modern symphony orchestra from its origins four hundred years ago to the present. The chapter then defines orchestra management, alongside a description of the various components thereof, including operations, personnel management, development, marketing, community engagement, financial management, artistic planning, and the role of the executive director . The chapter continues by discussing the way that orchestras are typically organized as not-for-profit entities. It then explores top-of-mind challenges and opportunities facing orchestras, including economics, relevance, and logistical concerns. Finally, the chapter utilizes established innovation theory to demonstrate how orchestras can undergo systematic, purposeful innovation.