СТАРТАПИ В БІЗНЕС-ЕКОСИСТЕМІ: ТЕОРЕТИЧНИЙ ТА ПРАКТИЧНИЙ АСПЕКТИ

The modern economy forms new global trends in production and consumption, markets and business, however, the formation of a global ecosystem based on start-ups has become a significant trend. Therefore, the development of startups in business ecosystems should be considered both from a theoretical and practical point of view. The purpose of the article is to study the theoretical and practical aspects of the development of startups in Ukraine in the context of the functioning of business ecosystems. The object of research is startups in the context of the functioning of business ecosystems. Methods used in the study: systematization and generalization, comparative and monographic analysis, detailing, coherence. The hypothesis of the study was the assumption that start-ups are the backbone of the business ecosystem, and it is advisable to provide support to start-ups through the subjects of their life support - various environmental agents and institutions. Presentation of the main material: according to the results of studies of the theoretical and practical aspects of the problems of development of startups in Ukraine in the context of the functioning of business ecosystems, it has been established that there is still a discussion on determining the essence of a business ecosystem, but startups are the system-forming beginning. Two main types of ecosystems and components of business ecosystems with appropriate coherence are identified. The advantages, disadvantages and general characteristics of business ecosystems are determined, which made it possible to characterize the modern Ukrainian startup market. It has been established that it is advisable to provide support to start-ups through the subjects of their life support, that is, various environmental agents and institutions. The originality and practical significance of the study lies in establishing the coherence of the components (terms) of the business ecosystem and the conclusion about the need for assistance for the development of business ecosystems from the state. Conclusions and prospects for further research. Studies of the theoretical and practical aspects of the problems of development of startups in the context of the functioning of business ecosystems made it possible to draw a conclusion about the system-forming beginning of startups and about the constituent business ecosystems that have coherence. It has been determined that there are two main types of ecosystems that have advantages, disadvantages and corresponding characteristics that affect the characteristics of the modern startup market in Ukraine. An analysis of the obstacles in the development of startups in Ukraine made it possible to focus on the need to support startups from the state. It is advisable to provide assistance to the subjects of life support of business ecosystems - various environmental agents and institutions. Further research should be carried out taking into account the social aspect of the functioning of business ecosystems to implement the principles of sustainable development.