Emergence of a Complex Global Culture: Challenge for an Innovative Research Strategy

Topics relating to international business are abundant, but they become increasingly complex. To match this trend, we need to think differently and to look for another way of investigation the field. The present article takes as example the cross-border mergers and acquisitions to propose an innovative research method that is better adapted to the object of research. By explaining the conceptual framework of complexity thinking which can not only serve in the given case but also in the other research situations, this article gives an opening which allows to adopt an adequate research strategy to approach complex global culture.