A Study on the Intercultural Communication of Qilu Culture Under the Background of “The Belt and Road”

Now in the new era, cultural exchanges between China and other countries are becoming more and more frequent. Meanwhile, as an important part of Chinese traditional culture, Qilu culture plays an important role in shaping China’s international image and building a community of human cultures. This study explores the specific ways implementing the strategy of “Culture Going out” by analyzing the modern connotation of Qilu culture in the new era and its value in cross-cultural communication, combing with the characteristics of film and television culture and its development advantages under the background of “The Belt and Road”.