Community social support in times of COVID-19: Virtual communication strategy of the Diocese of Gregorio de Laferrere Argentina

ABSTRACT In the context of the health emergency declared in Argentina due to the COVID-19 pandemic, which has led to a regime of preventive and compulsory social isolation for the entire population, multiple government organizations and civilians have decided to readjust their activities, opting for some technological tools to transfer their initiatives to virtual platforms. In this scenario, the social communication strategy of virtualization and digitalization of activities developed by the Bishopric of Gregorio de Laferrere emerges as an experience of social participation and empowerment of community wellbeing, which shows that the concept of participation plays a major role in Latin American countries.