Research on the Development of Sports Industry in Colleges and Universities

Starting from the advantages and necessity of developing sports industry in Colleges and universities in China, this paper probes into the effective ways to speed up the development of sports industry in Colleges and universities in China. The development of physical education in Colleges and universities must follow the law of market development, change the management mechanism and system through its own advantages, expand business projects, widely absorb funds, speed up the training of talents, and improve the management level to realize the development of physical education industry in Colleges and universities.