Pengelolaan Platform Digital Sebagai Media Informasi Autoimun

— Currently, there is a lot of medical misinformation and the negative stigma attached to Autoimmune survivors. One of the digital platforms, Outofsight.id, functions as a medium of information try to solve the problem. For this reason, this study aims to determine the Management of Digital Platforms as Autoimmune Information Media. The research method used is a case study with qualitative analysis techniques. Researchers conducted data analysis based on Flow Analysis Models. The result of this research is that the management of Autoimun's digital platform starts from planning by conducting research, classifying content themes and topics, and visualizing messages. And the final stage is an evaluation that is carried out in general on each content in the information media. Managers should apply one of the four steps of public relations, namely by defining problems through media monitoring. In planning the information media, public categorization should be carried out, the public analysis should also pay attention to aspects of opinion leaders and key publics. In managing messages, several components of brand identity can be elaborated so that they can support the purpose of managing information media, namely increasing public awareness. And at the evaluation stage, it should be done to measure the accuracy and relevance of the message.