Resilience, Resourcefulness and Creativity: Learning from the Diversification of Guatemalan Artisans during the Pandemic to Sustain Textile Traditions

Abstract Coronavirus detrimentally impacted textile craft production and the income of indigenous artisans, including those working in the Lake Atitlán area. The article focuses on how five enterprises diversified their entrepreneurial practices and actioned strategies to support their communities during the crisis. Interviews with host textile companies based in Guatemala, the US and UK were conducted to inform case studies documenting the artisans’ experiences, the pandemic response and implications for the long-term effects on the sector. The research highlights the creative resilience of the artisans; how regional lockdowns restricting the transport of materials and provisions, led to a regional sharing economy. The crisis highlighted the advantages of home-working, belonging to co-operatives and the benefits of partnerships with NGOs for accessing essential resources, income and routes to market. Despite the loss of local income streams, engagement with and investment in digital platforms opened up new communication and sales channels, enabling artisans to maintain revenue.