服务业服务创新模式

W. Chiu, Hong Yan, Hui-Ru Chi
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引用次数: 0

摘要

服务创新已经成为企业竞争力的关键因素。企业必须不断地进行创新活动,以保持竞争优势。本研究以龙寅生活服务公司为个案。台湾殡葬业急需现代化,也急需服务创新的新理念。过去有关殡葬产业的研究主要集中在产业现代化管理、生活服务公司的经营策略、需求前殡葬合同与殡葬合同概述、现代殡葬承办人的角色、殡葬承办人与殡葬服务等方面。然而,很少有研究考察殡葬行业的服务创新。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Service innovation model within service industry
Service innovation has become a key factor to enterprises' competitiveness. Enterprises must constantly engage in innovation activities to maintain their competitive advantage. This study examines the case of Lungyen Life Service Corporation. The funeral industry of Taiwan is in great need of modernization and new concepts from service innovation. Past studies related to the funeral industry focused on industrial modernization management, business strategy of life service corporations, overview of pre-need funeral contract and funeral contract, the role of modern funeral directors, as well as funeral directors and funeral services. However, few studies examined service innovation in the funeral industry.
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