面向健康的移动运营商资源配置诊断指标体系研究

Peirong Che, Hongxia Shi, Xi Wang
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引用次数: 0

摘要

网络资源是移动运营商的关键资源。网络资源的配置直接影响到企业的盈利能力和发展潜力。随着电信市场趋于饱和,移动运营商资源配置的难度和风险急剧增加。本文以企业价值理论和桶效应为基础,遵循资源配置的健康经营理念,将财务业绩指标与业务驱动指标相结合,构建了面向健康的资源配置指标体系。然后,通过案例研究验证了指标体系的实用性,将指标体系应用到中国移动某分公司的投资管理中,发现了该公司资源配置中存在的问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Study on Diagnostic Index System of Health Oriented Resource Allocation for Mobile Operators
Network resources are key resources for mobile operators. The allocation of network resources influenced directly on companies' profitability and development potential. As the telecommunication market tends to be saturated, difficulty and risk of mobile operators' resource allocation has increased sharply. In this paper, on the basis of Enterprise Value Theory and Buckets Effect, financial result indexes is combined with business-driven indexes following the healthy operation ideal on distribution of resources, and an index system of health oriented resource allocation is constructed. Then, the practicality of the index system is verified through a case study, in which the index system is applied into investment management of a branch company of CMCC, thus find problems in the company's resource allocation.
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