CONTRADICTIONS IN THE PERCEPTION OF THE IMPACT OF FILM COMMUNICATIONS ON PEOPLE'S CONSCIOUSNESS AND BEHAVIOR

This article presents an analysis of the specifics of the impact of modern film communication technologies on people's consciousness and behavior. The author examines the basic technological techniques of manipulation used in the film industry to effectively influence the viewer, reveals the main aspects of the use of these technologies, both from a negative and positive point of view, actualizing the inconsistency of this problem. In particular, the article emphasizes that along with the control and real prohibition of destructive attitudes broadcast by the modern film industry, it is necessary at the state level to conduct a purposeful policy of using media technologies to form a constructive positive reality, in fact, fighting for the "ecology of the noosphere".