An empirical study on online takeaway platform continuance intention based on expectation confirmation model

With the development of online takeaway platform (OTP), research on OTP continuance has emerged as a new frontier among information system and marketing field. This study develops an integrated model to research OTP continuance intention based on expectation confirmation model. The proposed model is empirically evaluated using an online survey of 269 effective respondents. The results show that confirmation is positively related to perceived factors and satisfaction. Information quality is found to have a direct impact on continuance intention while service quality has an important influence on satisfaction. At last, this paper proposes several strategic suggestions for OTP managers to improve continuance intention effectively.