Strategic vectors for the territories development at a micro-level

Problem setting. The unbalanced economic space is the reason that some regions directly dominate the other, thus affecting the development of the national economy. Territorial development is the key to effective transformational change in Ukrainian society and is a complex and dynamic process. In particular, it is ensured by the coordinated interaction of business entities operating at the micro-level and producing goods and services in a specific territory. It is therefore of utmost importance that the results of their management are high and how significant the social impact and social utility of their activities are. In this regard, the justification of strategic vectors for the development of territories at the micro-level is of national importance, since the micro-level gives impetus and stimulus for the development of meso and macro levels and provides socio-economic progress in society. Recent research and publications analysis. Issues of regional studies are addressed by such foreign scientists as I. Ansoff, F. Bryson, V. Brian, J. Ward, G. Gordon, B. Karloff and domestic researchers such as V. Averyanov, B. Adamov, G. Atamanchuk, V. Bakumenko, S. Bila, Z. Varnaliy, B. Danylyshyn, V. Kniazev, V. Kozbanenko, S. Kolomytsev, V. Kravchenko, V. Kuibida, V. Martynenko, N. Mikula, N. Nyzhnik, O. Obolenskyi, B. Panasyuk, S. Sakhanenko, N. Skliaruk, B. Tertychko, V. Udovichenko, O. Cherevko, Y. Chernetsky and others. However, the issue of micro-level territorial functioning and territorial development strategies requires a comprehensive scientific approach and deeper scientific research. Highlighting previously unsettled parts of the general problem. Paper aims at substantiating the strategic vectors for the development of territories at the macro level, based on the necessity for the continuous progress of the Ukrainian state and addressing the challenges that society faces at the present stage. Paper main body. The development of the territories is ensured by the complex influence of external and internal factors, which ensure socio-economic progress and increase the well-being of the population. Among the external factors, the most important are the political, legal, technological, social and economic, which determine the development of the national economy (macro-level of the state). Their symbiosis directly or indirectly affects the territorial development and the activities of economic entities operating within the defined area. Along with external factors, internal factors that determine the development of regional systems are equally important. In particular, we are talking about the aggregate resource, investment, human resources, the innovation potential of the region, the level of its technological and social development, based on which business entities function and the development of regions at the micro-level is realized. Strategic vectors for the development of territories at the micro level should be aimed at solving the key problems of Ukrainian society: administrative-legal, financial, technological-innovation, etc. Therefore, it is necessary to take measures that need to be implemented in the following areas: administrative, financial, innovative, decentralization. At the micro-level, balanced territorial development is based on financial security. To ensure effective interaction of financial market institutions and territorial economic entities, the state must exercise its regulatory functions by setting the optimal discount rate of the National Bank of Ukraine. In its turn, the NBU should regulate the interaction of commercial banks with entrepreneurs by implementing mandatory reserve requirements that are set for banking institutions. In the direction of effective implementation of the innovative vector of territorial development at the micro-level, it is necessary to carry out: development and implementation of innovative strategies at individual enterprises; intensification of production processes by stimulating innovative activity of economic entities; orientation on innovation of development at the expense of motivation of employees to improvement of professional level; harnessing the innovative potential of the enterprise to improve its management; automation and informatization of management systems at enterprises and development of innovative management; improving the intellectual property of business entities, enhancing patenting processes, improving copyright protection for inventions, industrial designs and more. In the field of territorial development at the micro-level, partnerships between local authorities and businesses can be created in Ukraine in the form of specialized agencies – institutions that will decide what the priorities should be for investments, loans and other types of assistance to territorial entities. Such relations should be regulated in a normative legal manner. This will reduce the administrative burden on local authorities and promote entrepreneurship. The decentralization vector is a generalization of the above-mentioned key areas of development of territories at the micro-level since decentralization itself has shown positive changes in society in the context of ensuring effective transformations in individual localities. Conclusions of the research and prospects for further research. Strategic directions for territorial development at the micro-level must take into account the objective realities and key needs of modern society. Accordingly, the functioning of business entities should be carried out on an innovative basis with sufficient financial support within the framework of civilized administrative and legal regulation, while realizing the main tasks of decentralization that is taking place in Ukraine. All positive transformations at the micro level should be made under the condition of state support, which would comprehensively solve the problems that exist in the field of territorial development.