The Economics of Happiness: The Ecological, Economical, and Social Benefits of Localisation

Printed in Resurgence magazine 2007 Thirty-three years ago, I watched as a culture that had been sealed off from the rest of the world was suddenly thrown open to economic development. Witnessing the impact of the modern world on an ancient culture gave me insights into how economic globalisation creates feelings of inadequacy and inferiority, particularly in the young, and how those psychological pressures are helping to spread the global consumer culture. Since that time I have been promoting the rebuilding of community and local economies as the foundation of an ‘Economics of Happiness’.