Changing Business Environment and Young Ecopreneurs: Interpretative Structural Modeling

Sustainability entrepreneurship can offer a win-win scenario for the business and the environment and also enable young ecopreneurs to fulfill their goals. The purpose of this paper is to understand the correlation between young ecopreneurs and changing business environment leading to sustainability. To address this gap, this paper develops a theoretical framework and the factors identified are grounded in literature review. Literature Review is done for identifying the factors through extensive literature review and then, a qualitative and interpretive tool, ISM was applied to the study. Our study is unique and innovative as we have focused on exploring the different effects of the relationship between young ecopreneurs and the changing business environment leading to sustainability. The framework proposed in this paper can be utilized to develop business strategies in changing business environment. In the Indian context, this is a good study done for targeting young ecopreneurs . Sustainability and ecopreneurship emerged as the most important factor. An important fact that evolved is that almost all the factors have interdependence and were in coherence. The research limits itself to a conceptual understanding of young ecopreneurs in the current trends of business; however it does not show the results at a microscopic level. It is inclusive of factors at Macro Level. Outcome is based on intensed literature review. The present study needs to be further investigated under the light of market scope and issues. The model developed can be empirically validated by utilizing the conceptual framework.