Research on Marketing Strategy Innovation of Xi’an Small and Medium-sized Private Enterprises in the Era of New Media and Artificial Intelligence

With the rapid development of new media and artificial intelligence, marketing innovation is imperative for enterprises. The aim of this study is to provide some suggestions and references to the marketing innovation of private SMEs in Xi'an. The research methods of this study are the interview method, the SWOT analysis method, and BCG matrix. This paper discusses the impact of new media and artificial intelligence on enterprise marketing, analyzes the current situation and existing problems of marketing of private SMEs in Xi'an. Finally, a new framework for the marketing strategy innovation of private SMEs in Xi'an is proposed. Keywords—new media; artificial intelligence; marketing; innovation; private enterprises