{"title":"价格、清真标签、产品质量对购买hnihpai草药产品的决定的影响((Stokis Center hnihpai村、Puton村、呱、Jombang的案例研究)","authors":"R. Utami, Winaika Irawati","doi":"10.33752/bima.v4i2.409","DOIUrl":null,"url":null,"abstract":"The research concerning the influence of price, halal label, and product quality on a purchasing decisionsfor Hni-Hpai’s herbal product Kanigoro Hamlet, Puton Village, Diek, Jombang aimed to discover the influence of one variable on another. Using a multiple linear analysis supported by qualitative analysis. The approach used in this study was quantitative using a saturated sampling technique with a total of 80 people. The result of the study showed that (1)there was an influence of a price on a purchasing decisions for Hni-Hpai products, Hamlet Kanigoro, Puton Village, Diwek, Jombang which could be seen from the t-test of 2.380 with a significant value of 0.020 (2) Halal Label on product’s purchasing decisions Hni-Hpai Kanigoro Hamlet, Puton Village, Diwek, Jombang was 2.134 with a significant 0.036 (3) Produk Quality on a purchasing decisions Hni-Hpai product Kanigoro Hamlet, Puton Village, Diwek, Jombangwa 6.256 with a significant 0.000 (4) Price, halal label, product quality simultaneously influenced the purchasing decision which was 120.628. \nKeywords: Price; Halal Label; Product Quality; Purchasing Decisions","PeriodicalId":186204,"journal":{"name":"BIMA : Journal of Business and Innovation Management","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Pengaruh Harga, Label Halal, Kualitas Produk Terhadap Keputusan Pembelian Produk Herbal Hni-Hpai (Studi Kasus Pada Stokis Center Hni-Hpai Dusun Kanigoro, Desa Puton, Diwek, Jombang)\",\"authors\":\"R. Utami, Winaika Irawati\",\"doi\":\"10.33752/bima.v4i2.409\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The research concerning the influence of price, halal label, and product quality on a purchasing decisionsfor Hni-Hpai’s herbal product Kanigoro Hamlet, Puton Village, Diek, Jombang aimed to discover the influence of one variable on another. Using a multiple linear analysis supported by qualitative analysis. The approach used in this study was quantitative using a saturated sampling technique with a total of 80 people. The result of the study showed that (1)there was an influence of a price on a purchasing decisions for Hni-Hpai products, Hamlet Kanigoro, Puton Village, Diwek, Jombang which could be seen from the t-test of 2.380 with a significant value of 0.020 (2) Halal Label on product’s purchasing decisions Hni-Hpai Kanigoro Hamlet, Puton Village, Diwek, Jombang was 2.134 with a significant 0.036 (3) Produk Quality on a purchasing decisions Hni-Hpai product Kanigoro Hamlet, Puton Village, Diwek, Jombangwa 6.256 with a significant 0.000 (4) Price, halal label, product quality simultaneously influenced the purchasing decision which was 120.628. \\nKeywords: Price; Halal Label; Product Quality; Purchasing Decisions\",\"PeriodicalId\":186204,\"journal\":{\"name\":\"BIMA : Journal of Business and Innovation Management\",\"volume\":\"2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-02-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"BIMA : Journal of Business and Innovation Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33752/bima.v4i2.409\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"BIMA : Journal of Business and Innovation Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33752/bima.v4i2.409","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pengaruh Harga, Label Halal, Kualitas Produk Terhadap Keputusan Pembelian Produk Herbal Hni-Hpai (Studi Kasus Pada Stokis Center Hni-Hpai Dusun Kanigoro, Desa Puton, Diwek, Jombang)
The research concerning the influence of price, halal label, and product quality on a purchasing decisionsfor Hni-Hpai’s herbal product Kanigoro Hamlet, Puton Village, Diek, Jombang aimed to discover the influence of one variable on another. Using a multiple linear analysis supported by qualitative analysis. The approach used in this study was quantitative using a saturated sampling technique with a total of 80 people. The result of the study showed that (1)there was an influence of a price on a purchasing decisions for Hni-Hpai products, Hamlet Kanigoro, Puton Village, Diwek, Jombang which could be seen from the t-test of 2.380 with a significant value of 0.020 (2) Halal Label on product’s purchasing decisions Hni-Hpai Kanigoro Hamlet, Puton Village, Diwek, Jombang was 2.134 with a significant 0.036 (3) Produk Quality on a purchasing decisions Hni-Hpai product Kanigoro Hamlet, Puton Village, Diwek, Jombangwa 6.256 with a significant 0.000 (4) Price, halal label, product quality simultaneously influenced the purchasing decision which was 120.628.
Keywords: Price; Halal Label; Product Quality; Purchasing Decisions
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