西班牙数字媒体的多标准排名

F. Guijarro
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引用次数: 0

摘要

数字媒体的重要性日益增加,传统媒体的衰落使得该领域的公司采取新的管理策略,以在互联网上获得声誉。对比战略有效性的一个简单方法是通过排名,从全球角度比较行业内公司的相对位置。这项工作引入了一种多标准排名方法,使用一些标准来量化西班牙数字报纸的影响力,客观地对它们进行加权。此外,关于可用于计算排名的新标准的新研究线进行了评论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Multicriteria ranking of the Spanish digital press
The growing importance of the digital press and the decline of the traditional one makes the companies in this sector undertaking new management strategies to gain notoriety in the internet. A simple way to contrast the validity of the strategies is through a ranking which allows to compare the relative position of the companies within the industry from a global perspective. This work introduces a multicriteria ranking methodology to quantify the influence of the Spanish digital newspapers using a number of criteria, weighting them objectively. Furthermore, new research lines are commented regarding new criteria that could be used to calculate the ranking.
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