基于灰色关联分析的营销人员胜任力评价方法

2010 International Conference on Web Information Systems and Mining Pub Date : 2010-10-23 DOI:10.1109/WISM.2010.37

Haojie Liu, Juan Wang, Jiahai Yuan, Minpeng Xiong

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引用次数: 1

摘要

本文运用基于灰色关联分析的胜任力评价模型对营销人员胜任力进行评价。以某汽车公司营销人员胜任力评价为例，验证了该模型的有效性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Evaluation Method of Marketing Staff Competency Based on Gray Relational Analysis

The paper utilizes competency evaluation model based on gray relational analysis to assess marketing staff competency. An empirical case is given for an automobile company's marketing staff competency evaluation to prove the validity of the model.

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2010 International Conference on Web Information Systems and Mining

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