Integrative Approach to Total Quality Management for Gaining Competitive Advantage

Introducing and use of total quality management in organizations is very current and a complex category which, in the future, will give an incentive of its implementation in order to achieve competitive advantage. The effects of total quality management are only an indicator of further studies. This study is focused on the analysis of a very important point of view in the process of implementing total quality management in organizations for gaining competitive advantage. By integrating the basic principles of total quality management, the organizations themselves begin to experience the benefits and positive effects of utilizing it. The studies that were made will contribute to furthering the knowledge of this current global process and will stimulate organizations to have a more scientific approach to the assessment of the benefits of total quality management in the future, and at the same time, to begin using total quality management in order to acquire competitive advantage.