Research on the Influence of Short Video Platform on College Students' Values in Based on Information Technology

In recent years, short videos have quickly become an important communication platform on the Internet, attracting a large number of users, and more and more universities have become loyal users of short videos. The rise of short video apps has a relatively large impact on current school students, but at the same time, these video contents will also cause negative effects, which have a great influence on the values of college students. This article is based on the current development of Internet short videos characteristics, analyse the impact of short videos on college students’ values and countermeasures.