员工培训与激励对企业投资的影响研究——以印度公私银行为例

Khalid Syeed Uddin
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引用次数: 0

摘要

向消费者提供移动应用程序的金融机构应注意采用移动银行的感知风险因素,以保留现有客户并吸引新客户。研究建议,银行应该构建一个具有方便用户评估手机银行服务功能的应用程序,从而最大限度地降低感知风险,最大限度地提高感知手机银行服务的易用性。风险和信任对移动银行采用的影响也进行了研究,并表明在印度的背景下对移动银行采用具有重要意义。本研究以描述性研究为基础,通过填写问卷收集被调查者的有效回答。将Davis提出的TAM作为理论基础,概念化了一个包含安全和隐私相关问题的扩展TAM,以供移动银行采用。研究发现,感知风险对手机银行采用行为意愿有负向影响,信任对感知风险有负向影响。设计良好的移动应用程序也有助于方便使用和最大限度地减少对移动银行使用的风险担忧。本文的目的是研究感知风险对手机银行用户采用的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Study on the Impact of Employee Training and Stimulus on Business Recital with Indication to Public and Private Banks of India
Financial institution that offered mobile applications to the consumers should give attention to the perceived risk factors of Mobile Banking adoption in order to retain existing customers as well as attract new consumers. The study suggests that banks should build an application with features to facilitate users’ assessment of Mobile Banking services and thus minimize the perceived risk and maximize the perceived ease of Mobile Banking services. The impact of risk and trust on Mobile Banking adoption has also been examined and shown to be significant to Mobile Banking adoption in the context in India. This study is based on the Descriptive research, where valid responses are collected from the respondent by filling questionnaire. Keeping the TAM proposed by Davis as a theoretical basis, an extended TAM incorporating security and privacy related issues for Mobile Banking adoption is conceptualized. The paper reveals that perceived risk has a negative impact on behavioural intention of Mobile Banking adoption and trust has a negative impact on perceived risk. A well-designed mobile application was also found to be helpful in facilitating easier use and minimizing perceived risk concerns regarding Mobile Banking usage. The purpose of this paper is to examine the effect of perceived risk on Mobile Banking user adoption.
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