{"title":"向无线移动用户提供上下文感知广告","authors":"Q. Mahmoud","doi":"10.1109/ICME.2006.262534","DOIUrl":null,"url":null,"abstract":"Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assistants (PDAs). Given the constraints of such devices, mobile advertisements should be context-aware in the sense that the behaviour of such value-added services is mostly driven by information based on user's location, time, user preferences, and the task at hand. This paper presents the design and prototyping of a system for provisioning context-aware advertisements to wireless mobile users. We use mobile agents because such autonomous entities have characteristics that can benefit mobile devices and the wireless environment. We have constructed a proof of concept implementation using Java technologies with support for WAP-enabled and J2ME-enabled devices","PeriodicalId":339258,"journal":{"name":"2006 IEEE International Conference on Multimedia and Expo","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"21","resultStr":"{\"title\":\"Provisioning Context-Aware Advertisements to Wireless Mobile Users\",\"authors\":\"Q. Mahmoud\",\"doi\":\"10.1109/ICME.2006.262534\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assistants (PDAs). Given the constraints of such devices, mobile advertisements should be context-aware in the sense that the behaviour of such value-added services is mostly driven by information based on user's location, time, user preferences, and the task at hand. This paper presents the design and prototyping of a system for provisioning context-aware advertisements to wireless mobile users. We use mobile agents because such autonomous entities have characteristics that can benefit mobile devices and the wireless environment. We have constructed a proof of concept implementation using Java technologies with support for WAP-enabled and J2ME-enabled devices\",\"PeriodicalId\":339258,\"journal\":{\"name\":\"2006 IEEE International Conference on Multimedia and Expo\",\"volume\":\"2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2006-07-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"21\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2006 IEEE International Conference on Multimedia and Expo\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICME.2006.262534\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2006 IEEE International Conference on Multimedia and Expo","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICME.2006.262534","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Provisioning Context-Aware Advertisements to Wireless Mobile Users
Mobile advertising, which is an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and personal digital assistants (PDAs). Given the constraints of such devices, mobile advertisements should be context-aware in the sense that the behaviour of such value-added services is mostly driven by information based on user's location, time, user preferences, and the task at hand. This paper presents the design and prototyping of a system for provisioning context-aware advertisements to wireless mobile users. We use mobile agents because such autonomous entities have characteristics that can benefit mobile devices and the wireless environment. We have constructed a proof of concept implementation using Java technologies with support for WAP-enabled and J2ME-enabled devices
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