巴东阿西萨哈萨纳旅游公司增加朝觐人数的运营计划分析

Indikator: Jurnal Ilmiah Manajemen dan Bisnis Pub Date : 2023-08-01 DOI:10.22441/indikator.v7i3.19829

Mita Kalsum, Khadijah Nurani

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引用次数: 0

摘要

本研究旨在确定PT Asyesa Hasanah Tour & Travel SUMBAR Padang City的运营规划，并找出在新冠疫情大流行后，PT Asyesa Hasanah Tour & Travel SUMBAR Padang City在增加朝觐朝圣者兴趣方面的运营规划的抑制因素。本研究是一种选择描述性质的研究。本研究的背景是，在covid -19大流行之前和之后，与PT Asyesa Hasanah Tour & Travel一起离开巴东市的朝觐朝圣者人数减少。从数据分析的结果来看，本研究通过分析巴东市PT Asyesa Hasanah Tour & Travel SUMBAR在新冠疫情前后的计划管理情况，了解其计划管理实施的抑制因素，得出了较好的结果。为了吸引朝觐朝圣者，营销策略、产品和服务都发生了变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Operational Planning in Increasing the Number of Umrah Pilgrims at PT Asyesa Hasanah Tour & Travel Padang City

This study aims to determine the operational planning of PT Asyesa Hasanah Tour & Travel SUMBAR Padang City and to find out what are the inhibiting factors for the operational planning of PT Asyesa Hasanah Tour & Travel SUMBAR Padang City in increasing the interest of Umrah pilgrims after the Covid-19 pandemic. This research is a descriptive qualitative research by choosing. The background of this research is the decrease in the number of Umrah pilgrims departing with PT Asyesa Hasanah Tour & Travel SUMBAR Padang City both before and after the co-19 pandemic. From the results of data analysis, this study showed quite good results by analyzing the planning management carried out by PT Asyesa Hasanah Tour & Travel SUMBAR, Padang City before and after the Covid-19 pandemic and knowing the inhibiting factors in carrying out its planning management. There are changes in marketing strategies, products and services offered to attract Umrah pilgrims.

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Indikator: Jurnal Ilmiah Manajemen dan Bisnis

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