WEB ANALYTICS AS AN IMPORTANT COMPONENT OF THE SUCCESS OF THE MEDIA ON THE INTERNET

In this study suggest tools to help editors of Internet media to obtain data for analysis and monitoring of readers and reviewed the methods and standards of web analytics, analyzed modern web systems used in the information-analytical activity of mass media. This toolkit is necessary for use by Internet media editors, so that media managers are confident that the media not only produces content but also its content reaches readers. The results of research on the use of web analytics by editors of the Internet media are also highlighted.