VR中的微交易。语音用户界面与图形用户界面的定性比较

Karolina Buchta, Piotr Wójcik, Konrad Nakonieczny, Justyna Janicka, Damian Galuszka, Radoslaw Sterna, Magdalena Igras-Cybulska
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引用次数: 0

摘要

某些机制元素的盈利在电子游戏行业中已经存在一段时间了,通常是作为免费增值模式的一部分,即基本功能是免费的,而高级功能则需要付费。随着XR应用和Meta-verse的发展,VR已经成为下一个可以应用微交易的媒介。与此同时,语音用户界面正在获得越来越多的用户,其中一部分用户经常使用语音界面进行购物(例如使用Alexa等智能扬声器),而其他人则对使用语音进行购买决策感到不舒服。在NUX项目中,我们将VR环境与基于自然语言的会话语音用户界面相结合。在本研究中,我们使用定性方法(N=12)比较了微交易的图形形式和声音形式的结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Microtransactions in VR. A qualitative comparison between voice user interface and graphical user interface
Monetization of some elements of the mechanics has been present for a while in the videogames industry, often as a part of the freemium model, where basic functionalities are free, and premium functionalities are paid. With the development of XR applications and Meta-verse, VR has become the next medium where microtransactions can be applicable. At the same time, voice user interfaces are gaining an increasing number of users and some part of them frequently use them for shopping (e.g. using smart speakers like Alexa), while the others do not feel comfortable taking the purchasing decisions using voice. In the NUX project, we merge VR environment with a conversational voice user interface based on the natural language. In this study, we present the results of the comparison of the graphical and vocal forms of microtransactions, using a qualitative methodology (N=12).
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