An Analysis of the Requirements for Smart Guiding Services in Museums Using the Kano-AHP Method

: This study aims to enhance the visiting experience in museums by investigating visitor demands for a smart guiding service system. Through the utilization of semi-structured interviews and field observations, the research explores visitor needs comprehensively. The Kano model is employed to categorize the various requirements, and the hierarchical analysis approach (AHP) is used to determine attribute weights, ensuring a thorough evaluation. By creating a hierarchical structure model for the smart guiding service system in museums and obtaining a comprehensive weight ranking for each indicator, the study provides a solid foundation for the development of effective solutions. Based on the ranking, several proposals are generated, presenting actionable insights for the implementation of a smart guiding service system. The findings emphasize the value of the Kano-AHP model in analyzing visitor demands, offering valuable guidance for museums aiming to establish an efficient and user-centric smart guiding service system.