基于TAM的移动商务语境接受模型

2008 The Third International Multi-Conference on Computing in the Global Information Technology (iccgi 2008) Pub Date : 2008-07-27 DOI:10.1109/ICCGI.2008.13

Zhengchuan Xu, Chenghong Zhang, Hong Ling

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引用次数: 6

摘要

用户可以在不同的上下文中使用移动服务。研究用户的感知和意图如何受到环境的影响是至关重要的。讨论了语境的定义和结构，提出了基于TAM的移动商务语境接受模型。我们将此模型应用于基于gps的出租车调度系统。初步的数据分析表明，语境对使用者的行为有显著的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Contextual Acceptance Model of Mobile Commerce Based on TAM

Users may use a mobile service in various contexts. It is critical to study how users' perceptions and intentions are affected by context. We discuss the definition and structure of context, then propose a contextual acceptance model of mobile commerce based on TAM. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that context has significant impact on uses' behavior.

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来源期刊

2008 The Third International Multi-Conference on Computing in the Global Information Technology (iccgi 2008)

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