{"title":"网络如何影响非物质遗产:以南阴为例","authors":"Jean Tsai, Steven Wu, H. Din","doi":"10.1109/VSMM.2016.7863178","DOIUrl":null,"url":null,"abstract":"This paper explores the impacts of the global web and, in particular, social media on the performing arts. Specifically, Siong Leng Musical Association (hereafter, SLMA or the Association), which champions Nanyin musical theatre in Singapore, is selected to anchor the discussion. The paper will examine SLMA's web strategy under 3 subheadings, namely: a) Reach: effectiveness of official websites and other virtual presence set up by followers; b) Engagement: virtual audience participation in social media sites; mobile accessibility; c) Augmentation: innovative blending of web-based services to solve operational issues of publicity, collaboration and fundraising. Overall transformational impacts to transmission, sharing, collaboration, communication and education are also discussed.","PeriodicalId":188151,"journal":{"name":"2016 22nd International Conference on Virtual System & Multimedia (VSMM)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How the web impacts intangible heritage: A Nanyin case study\",\"authors\":\"Jean Tsai, Steven Wu, H. Din\",\"doi\":\"10.1109/VSMM.2016.7863178\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper explores the impacts of the global web and, in particular, social media on the performing arts. Specifically, Siong Leng Musical Association (hereafter, SLMA or the Association), which champions Nanyin musical theatre in Singapore, is selected to anchor the discussion. The paper will examine SLMA's web strategy under 3 subheadings, namely: a) Reach: effectiveness of official websites and other virtual presence set up by followers; b) Engagement: virtual audience participation in social media sites; mobile accessibility; c) Augmentation: innovative blending of web-based services to solve operational issues of publicity, collaboration and fundraising. Overall transformational impacts to transmission, sharing, collaboration, communication and education are also discussed.\",\"PeriodicalId\":188151,\"journal\":{\"name\":\"2016 22nd International Conference on Virtual System & Multimedia (VSMM)\",\"volume\":\"37 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2016 22nd International Conference on Virtual System & Multimedia (VSMM)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/VSMM.2016.7863178\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 22nd International Conference on Virtual System & Multimedia (VSMM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/VSMM.2016.7863178","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How the web impacts intangible heritage: A Nanyin case study
This paper explores the impacts of the global web and, in particular, social media on the performing arts. Specifically, Siong Leng Musical Association (hereafter, SLMA or the Association), which champions Nanyin musical theatre in Singapore, is selected to anchor the discussion. The paper will examine SLMA's web strategy under 3 subheadings, namely: a) Reach: effectiveness of official websites and other virtual presence set up by followers; b) Engagement: virtual audience participation in social media sites; mobile accessibility; c) Augmentation: innovative blending of web-based services to solve operational issues of publicity, collaboration and fundraising. Overall transformational impacts to transmission, sharing, collaboration, communication and education are also discussed.
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