Commercio etico dei diamanti: iniziative normative o autoregolamentazione in un'ottica di network?

In this paper the author describes the difficulties related to the«ethical» diamonds, but at the same time analyzing the value of sociallyresponsible behavior, for small and medium firms too, strongly representedin this business.The ethical implications of the analyzed sector in reality are sharedby many other businesses, characterized by a separation of decisionmaking,concentrated in a few large firms of the developed countries,and operations / production activities, which prevails a highly fragmentationand location of production sites in emerging and developingcountries. This makes difficult and complex to control the entire chainand at the same time the failure of some international initiatives for thedissemination of ethical practices, is leading to the use to legal regulation,already present for this sector in some countries overseas. Thispaper presents an alternative to the construction of a gold chain, feasibleby small and medium-sized enterprises, but it must see involvednot only the companies, already accustomed to assumptions of liabilityin this business, but should co-opt many other economic actors, firmsof integrated chains and institutional stakeholders, in order to pursue aCrs strategy in a wider logic of network.The empirical investigation, proposed in the text, is exploratory andhas as its main objective the analysis of the sensitivity of producers andconsumers towards «ethical» jewelry.