整合SERVQUAL和重要性绩效分析评估智慧校园服务质量:以越南英语培训项目为例

I. Tsai, Chung-Han Yeh
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引用次数: 6

摘要

随着技术设备的蓬勃发展,信息通信技术(ICT)产业呈现出相当大的增长。最近,发展中国家的智能校园已经成为教育市场的一个非常大的部分,因为许多高科技系统和平台公司使用他们的产品提供ICT领域的整体解决方案。本研究开发了一种评估产品或服务特征的方法,这些特征是客户满意度的关键驱动因素。为了向企业提供有效集成的服务和建议,提出了服务质量模型(SERVQUAL)与重要性绩效分析相结合的方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Integrating SERVQUAL and Importance-Performance Analysis for Assessing Smart Campus Service Quality: A Case Study of an English Training Programme in Vietnam
With the thriving development of technology devices, the information and communications technology (ICT) industry has shown considerable growth. Recently, smart campuses in developing countries have become a exceptionally large part of the education market because numerous high-tech system and platform companies use their products to provide a total solution in the field of ICT. This study developed an approach for evaluating product or service features that are key drivers of customer satisfaction. A method for integrating service quality model (SERVQUAL) and importance-performance analysis was developed for providing enterprises with services and suggestions that are effectively integrated.
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