Creative Strategy for Reducing Air Pollution from Motorcycle Exhaust by Urging Urban Motorcyclists to Implement Eco-Riding Techniques

Air pollution has been a prevalent issue in Indonesia for many decades, for years the country has been plagued with the unhealthy air quality affecting its citizens; most prominently in large capital cities such as Jakarta, Tangerang, and Bekasi due to their high population densities. The continuous growth of industry, vehicle population, citizens, and urban development only serve to further contribute to the growing problem of pollution in Indonesia. This paper thus seeks to propose the development of a social campaign with the goal of influencing Jakarta’s motorcyclists to apply Eco-Riding techniques to their daily lives. This paper seeks to propose that Eco Riding as a concept is a viable solution to reduce vehicle pollution and rate of traffic accidents in Jakarta. This research was conducted using quantitative methods, where data was obtained through literature studies and observations of the driving behavior, preference, and lifestyle of urban motorcyclists. The results of the study show that air pollution not only affects the environment but also the emotional states of motorcyclists leading to heightened levels of stress, increased risk of accident, and increased vehicle emissions.