MSMEs' investment as a competitiveness triggering factor

The objective of this research is to present the results of the study carried out in the San Martín Texmelucan region, analyzing 150 MSMEs to determine the degree of investment that these have and can trigger their competitiveness. Regarding the methodology, the type of research was the applied qualitative type. The contribution was the template in which the strategies appear, which was validated with a pilot test. With this project, an evaluation model of the investments of the MSMEs of the San Martín Texmelucan region is proposed. The project was initially developed by establishing contact with the business sector, preparing a questionnaire to collect and analyze information, the factors that hinder the innovation of MSMEs were analyzed. Afterwards, a pilot test was carried out applying the proposed model to the 150 selected MSMEs and finally, the final report was written and the results were published. It is also considered that this model was applied to the projects that are attended through the business incubator as part of the services it offers.