ICT-Based Financial and Investor Literacy through Common Service Centres

Financial literacy integrated with Investor awareness is one aspect which helps individuals to manage their finances and improve the standard of living which results in the growth of the country's economy. Most of the citizens, particularly from rural India are found unaware about investment avenues, rules, and regulations. As a result of this, in spite of remarkable growth in Indian economy and increase in income level, the saving per capita is found to be lower. Technology is one of the key aspects through which a large number of people especially from rural India could be connected and made aware. Common Services Centers (CSCs) functions are delivery points for government and public service for the rural population available at their doorstep. In order to make the rural citizens aware about the concept of investment, Financial Literacy, and Investor Awareness Programs were initiated through CSCs in collaboration with Ministry of Corporate Affairs (MCA). This paper presents best practices and operations to deliver Financial Literacy and Investor Awareness Programs for masses through innovative technology. The paper also analyses state wise behavior pattern on investments in financial literacy. The paper ends with outcomes of impact analysis and conclusion.