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Jurnal Agrilink Pub Date : 2022-02-01 DOI:10.36985/jak.v4i1.367

Martua Siadari, Egon Eykel Nadapdap

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摘要

研究结果表明,(1)地区的营销渠道,即由两个营销渠道营销的研究首先从农民手中收集,收集商人到工厂。第二频道市场份额从农民手中商人前特工的小探员到收集器(大)前探员从集热器商人去工厂。(2)组成的营销成本,劳动力、绳子和交通费干燥大商人(探员收集的成本)。(3)分享获得的利润率在我大频道与营销费用总计79,49% 4362 /公斤。分享获得的利润率在频道二世和营销费用总计高达89,16% 3882.5 /公斤。(4)我频道的营销效率高达4,397% < 33%,高效的营销渠道II大7,372% < 33%。决心之用的样品Census方法(这是一个抽样方法在这一切是美国过去样本in the study)。研究人口》这是22玉米农民,所以在这个研究样本是22人。results那里那个杂志》(1)境频道营销研究区域consisted《第二号channels, namely营销的营销从农民到muensterberger traders,和muensterberger traders to factories)。营销第二频道是从农民到小traders然后从小型代理到collectors()然后从collectors到factories大代理机构。(2)市场营销的一次consist运输一次,绑的实验室,和干一次为muensterberger traders)(大代理机构。(3)分享获得缘》我是79 . 49% with a频道的营销成本Rp 4362 /公斤。分享获得缘》频道II是89。16% with a 3882 Rp的营销成本。5英尺-磅。(4)市场营销新版在频道,我是4,397% < 33%,新版在频道II是7,372% < 33%。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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ANALISIS PEMASARAN JAGUNG DI NAGORI KARANG BANGUN KECAMATAN SIANTAR KABUPATEN SIMALUNGUN

Hasil penelitian menunjukkan bahwa (1) Saluran pemasaran di daerah penelitian terdiri dari dua saluran pemasaran yaitu pemasaran yang pertama dari petani ke pedagang pengumpulan, dan pedagang pengumpul ke pabrik. Saluran pemasaran kedua dari petani ke pedagang agen kecil lalu dari agen kecil ke pedagang pengumpul ( Agen Besar) lalu dari pedagang pengumpul ke pabrik. (2) Biaya pemasaran terdiri dari biaya transportasi, tenaga kerja, tali, dan biaya pengeringan untuk pedagang pengumpul (agen Besar). (3) Share margin yang di peroleh pada saluran I sebesar 79,49% dengan dengan biaya pemasaran sebesar Rp.4362/Kg. Share margin yang di peroleh pada saluran II sebesar 89,16% dengan biaya pemasaran sebesar Rp. 3882,5/Kg. (4) Efisiensi pemasaran pada saluran I sebesar 4,397% < 33%, Efisien pemasaran pada saluran II sebesar 7,372% < 33%. Determination of the sample using the Census method (which is a sampling method in which all are used as samples in the study). The population in this study was 22 corn farmers, so the sample in this study was 22 people.The results showed that (1) the marketing channel in the research area consisted of two marketing channels, namely the first marketing from farmers to collecting traders, and collecting traders to factories. The second marketing channel is from farmers to small traders and then from small agents to collectors (Big Agents) and then from collectors to factories. (2) Marketing costs consist of transportation costs, labor, ropes, and drying costs for collecting traders (Big agents). (3) The share margin obtained in channel I is 79.49% with a marketing cost of Rp.4362/Kg. The share margin obtained in channel II is 89.16% with a marketing cost of Rp. 3882.5/Kg. (4) Marketing efficiency in channel I is 4,397% < 33%, marketing efficiency in channel II is 7,372% < 33%.

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Jurnal Agrilink

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